Types of Ecommerce Marketing Strategies

There are many different types of ecommerce marketing strategies that you might be looking for to help your business. These might be to create hype about a company event about to take place, increase traffic to your online business site, improve your page rank for your online site, and do a little damage control.

An ecommerce marketing strategy can consist of many different things. Many of the most common types of marketing offered to companies today include increasing traffic, creating hype, improving page rank, search engine assistance, and even providing damage control.

Increasing traffic is one of the biggest requests with businesses today. Many people suffer of a lack of traffic due to content, offensive content on their site, misguided keywords, and many other issues. It is common for things like this to happy and they don’t even know it. Most people really have no idea that their website is the reason they haven’t any traffic. An internet marketing strategy for people like this would be to completely revamp their site to provide a more professional site with the proper content. Content can make or break you when it comes to traffic. Content is responsible for search engine rank, how customers view you, and how professional you look. Good content can help increase traffic and bring in more customers.

Improving page rank also has a lot to do with content but it can also include getting the word out that a business exists. Page rank is important to customers in many circumstances on the web. Some customers are too afraid to use their credit card on a site with a poor page rank. A good page rank can create instant trust because it means you are well known and popular. Most customers will trust that other people are purchasing too if the pager rank is good.

Getting the word out that a company exists is a common ecommerce marketing strategy. This type of strategy usually is for people that have relied on friends and family members to get the words out that they exist and it just isn’t working. When you want to spread the word then a professional can help you come up with a plan on how they will go about telling the web about the business. This might include press releases, article postings, and even an email campaign.

Creating hype is another way to get the word out for an ecommerce marketing strategy. Hype is important because you want customers to be curious about who your business is but what you can do for them. They have to be curious enough to go to your website to check out the site and see what types of things you offer. Hype can be created through blogging, email campaigns, article writing and much more.

Another ecommerce marketing strategy is by search engine marketing. Search engine marketing helps people that are not showing on the search engines at all when they type in relevant keywords to their site. This type of marketing may be a good campaign if you go to as many search engine sites and you cannot find your website. A professional can help you get on track and listed with decent results through the search engines. Keep in mind that no marketer can offer you a number one position on your site. If someone does offer a number one position then you need to look elsewhere because they are making promises they cannot keep.

Why Outsource Your Marketing Strategy

Marketing is practically the most important way to improve your business in acquiring more customers. However, before you can achieve this, you will need to delegate your marketing strategy to the professionals. This will give you more time to focus on other aspects of your business. Instead of focusing on trying to keep up, focus your efforts on things that require your expertise as the owner and leave the other to the experts.

You probably think that outsourcing to a marketing company would be expensive and it would be better to just do it yourself. But the truth is outsourcing will save you money, and not just that there are other benefits of outsourcing your marketing strategy that make it more advisable:

· Experience – when outsourcing your marketing you can take advantage of the knowledge of best practices found within a marketing agency, a consolidated group of experts. Outsourced agencies will have experience in a variety of marketing operations and will understand what works best for businesses like yours. You will be buying into their wealth of expertise.

· Flexibility – outsourcing your marketing is much more flexible than hiring staff and can be suited to your needs. For example, if your business is experiencing a “boom” stage, a larger budget can be injected into a marketing agency when required. Whereas, if you are going through a “bust” stage, marketing budgets can be reduced quickly to suit your business and you are not tied to a long-term company employee.

· Professional Service – when outsourcing your marketing investing in a marketing professional is sometimes the best thing to do because you may not be getting all the benefits that are possible. Is the person being creative, strategically minded, customer centric, a professional graphic designer, knowledgeable in web development and aware of marketing legislation? You will probably not find these attributes entirely in one person, so when you are investing in a marketing agency you will have access to a team of individuals who specialize in each of these subjects, allowing you to get more value for your money.

· Time Saving – with outsourced marketing, you are also likely to save a lot of time. Instead of sourcing, interviewing and training potential marketers, you can gain access to a team of professionals as passionate about your brand as you are.

· Cost Saving – outsourcing is cheaper than the cost of hiring a full-time professional, and it allows you the benefits of an entire team of experts on an as-needed basis. This saves you company money and time that can be used for other tasks

· Full Access – with the right team, you will get complete access to all your data and the services provided by the marketing company. There will be no hidden fees and the service will be provided with total transparency. This allows the company to run automated without having to worry about marketing initiatives.

Conclusion

Investing in a marketing agency will not only save you time and money, but also allow your marketing activity to become bespoke to your business and give you access to a team of experienced marketing professionals.

Strategic Marketing Using Digital Channels The Right Way

If you are looking to implement marketing from a strategic perspective in your company or business endeavour by making use of digital channels then it may well serve you to seek out some advice first. That’s some of what we set out to do here as we look to highlight some of the ins and outs of executing marketing in the digital age. There is more to digital marketing that ordinarily meets the eye as found in our consulting, devising and executing search engine and social media marketing campaigns.

When a company is looking to [via its marketing personnel or use of third party agencies] market its products and services use the available digital marketing channels such as…

  • Video Marketing
  • Email Marketing
  • Search Engine Marketing
  • Podcasting
  • Blogging
  • Social Media Marketing
  • Micro Blogging

… all of the activities will need to be carried out via specific digital marketing channels with a view to getting engagement from chosen target market sector clients.

As an example of the statement made above; the decision could be made to use the social media marketing and to connect with clients using an associated advertising platform through which to serve up ads. Going through the process of crafting and executing specific ads necessitates that one understands who the target audience is that the business is concerned with so that time is not wasted running ads that will be ultimately shown up to people that are not interested in the related products or services that the company has to offer. Going through the targeting process will determine where one’s audience ‘hangs out’ so that when the message is seen it is relatively easier to consume [or be interacted with].

When running ads within the social media marketing channel alongside that of publishing engaging and compelling content, connect, following and republishing others content. It is important to make sure that the ads are in fact related to target clients likes, interests and aspirations as this will affect click through rate, engagement and other factors that lead to the actual cost of running the ad itself.

The content aspect of digital marketing is indeed a critical and foundational one as one piece of content can effectively be repurposed for use in various formats and on differing platforms and digital marketing channels. E.g. a well written article can be used as a blog post, then used as the basis for a podcast, this same piece of content can be developed into a video and then used to create multiple micro blogging content pieces. Each piece of content should be used within planned digital marketing channels in order to deliver the marketing message through to the intended market segments.

With the world in which we live in becoming increasingly technology enabled; this is continuing to open up opportunities for marketers and business owners to present their message to clients found the world over. However it is important to execute correctly and to start with the right messages, next the most appropriate digital marketing channel [some of which are listed above] are used in order to put the marketing message in front of the right audience. In other words a targeted approach should used as opposed to a shotgun spray and hope approach.

At the end of the day digital marketing is still a subset of marketing and it itself has its own set of sub digital marketing channels. The strategic digital marketing approach is strongly recommended as when adhered to and the results start coming in, one will understand why it’s important to continue to adopt this approach to business promotion.